Category: commercial

Benefits of Digital Signage in Your Business

Analog displays have been mainstays in advertising, marketing, and business promotion for many years. From billboards to restaurant menus to flyers, many businesses use these displays to increase traffic and consumer interest. However, analog signs may be gradually phased out as more companies understand the appeal of digital signage.

Digital signage is a promising alternative to analog displays. The convenience, sustainability, and flexibility that digital signs offer has led many businesses to make the switch. Learn how digital signs can benefit almost every industry and service.

Flexibility and Versatility

Analog signs can be difficult to adjust or replace once they are installed. The cost of replacing analog signs, displays, or restaurant menus can be high with a relatively low payoff. The money you spend on analog sign replacement can be spent elsewhere by investing in digital signage. Adjusting the message and content displayed on digital signs may only take mere moments instead of hours or days with analog signs.

Digital signs can display any type of content appropriate for your business. You can create digital spreads that feature customer testimonials, menu items, advertisements, and user-generated posts with your touch panel. Digital signage software allows you to change your display automatically instead of taking time out of your workday to swap information. Digital displays can also be changed remotely, reducing the need for you or your employees to be on-site to make changes.

Analog signs require precious resources such as paper, vinyl, steel, and plastic.  These signs also need consistent maintenance and replacement, making them resource-heavy in the long term. Conversely, there is a renewed worldwide interest in sustainability which is likely to increase as time goes on. Many businesses are searching for eco-friendly alternatives to their current practices, and digital signage can reduce the stress your company puts on the environment.

Digital signage adds liveliness, vibrancy, and color to your business, location, or campus, while providing an eco-friendly alternative to your marketing or information techniques.

Accessibility

Over the past several years, access to commercial-grade digital signage has increased for both business owners and consumers. Digital signs have improved 4G, 5G, and LTE capabilities, allowing businesses to interchange their content quickly and efficiently. High-speed, reliable Internet capabilities alleviate the concern of unavailable or improperly displayed content.

Access to digital signage also extends to users and consumers of your business. Digital signage can interact with QR codes, gestures, and other forms of input from your users. Touchscreens were a popular form of user interactivity before the COVID-19 pandemic, and some commercial-grade digital signage products may still offer touchscreens that comply with health guidelines.

Accessible digital signs allow your business to invest less capital and see higher returns in digital signs. Accessible digital signs for your users improve their engagement, interest, and overall retention.

Improved Customer Retention

Retail, restaurants, and other in-store locations use signage to encourage purchases, update sales, and provide additional pertinent information. Traditional signs come in ads, menus, and billboards, but recent research shows that digital signage can improve customer retention in these areas.

One study’s participants remembered at least one advertisement they observed on a digital billboard in the last 30 days. Around 20 percent of these participants discussed the ads they saw with others, demonstrating the effectiveness of digital signage in providing memorable information to customers. Adding graphics, color, and movement to your digital sign further improves the chances of your clients retaining vital information.

Customization for Any Industry

Digital signage assists you in presenting information to your users in an engaging, entertaining manner, which is a valuable tool in virtually any industry or practice. They can reduce your overhead cost by lowering the need for paper, vinyl, and other precious resources, as well as reducing the need for employee supervision on your signage. These benefits allow you to invest your capital elsewhere.

Digital billboards offer dynamic advertising opportunities to any and every business owner. Automatic display changes can be useful for restaurants switching from their breakfast menu to their lunch menu. Retailers can use automated software for advertising upcoming or ongoing sales. School campuses can present updates to students and staff by utilizing movement and color on their digital signs. Social media feeds can display positive customer feedback to customers seeking validation on a potential purchase.

Customization options for digital signage are as limitless as the ideas that your company’s creative, technical minds can create and implement.

Contact SCS for Commercial Digital Signage

Commercial digital signage can boost your marketing profile, reduce overhead costs, improve efficiency, and attract new and returning customers alike. SCS is a leading provider in commercial digital signage for nearly any industry, business, or need.

To find out how SCS can help you install digital signage in your business, give us a call at 417-887-9558 or visit our website today.

Integrating Smart Technology into your Building Design

Integrating Smart Technology Into Your New Builds and Remodels

Designing with Technology in Mind 

Integrating smart technology into your workplace has the potential of increasing productivity, moral, efficiency, and management. Smart buildings create the potential for self-diagnosis, correction, and self-healing when problems arise, such as an elevator that is in jeopardy of failing. Automation allows for building owners to be automatically alerted to problems in hopes of more cost-effective recovery, and maintenance automation is just one of the many benefits of smart integration. However, you don’t have to have a smart building to begin integrating smart technology into your workspace.  

Smart technology integration consists of components that can link together to form an intelligent building and office space. When smart technologies orchestrate efficiently it will increase profit margins, increase sustainability, as well as carbon-neutrality, and most of all productivity. From reduced energy consumption and decreased maintenance costs, to extension of equipment life, automation and smart technology reduces building expenditures. According to the U.S. Department of Energy, lighting makes up 20% of energy used in commercial buildings. Automated lighting systems can reduce expenses with controlled shut off and dimming of lights to reduce energy flow. The Department of Energy actually estimates a 15% savings with automation. No longer will meetings be disrupted with a, “Can you get the lights?” 

Integration Starts with Options 

So, what’s going to fit your business needs best? Is it smart lighting, as mentioned above, or will it be something more specific, such as smart presentation tools or climate control? 

SCS Home Entertainment can offer customized presentation spaces with touch panels and built-in camera control, as well as an electronic whiteboard, customized and automated presentation spaces, and remote meeting capability. Smart technology can also mean climate control automation in your workspace. Not only does climate control mitigate high-energy costs, just as lighting does, but thermostats can be monitored and controlled right from any device, even a mobile device. 

Make a Plan 

If you’re unsure how to begin your integration, start slow! There are a multitude of available options that are cost-effective and sustainable; builders and interior designers can move and plan for their commercial buildings in steps:  

  • First, assess your buildings technologies, location, and ability to integrate smart technology. This can be done virtually, or conceptually, or both for a new building. If your commercial space is already existing, a comprehensive survey of building components will be able to tell you how items such as electrical infrastructure and lighting are connected. 
  • Second, determine an integration plan. What are the goals for your business space? What will be essential smart technology to enhance your future space? Create priorities. 
  • Thirdly, apply the set priorities of your plan. Existing facilities should take into consideration time of year, budget, type of business space, and potential interruptions when considering which smart technologies they will integrate. 
  • Lastly, implement the design phase. Beginning your integration process may mean different things to different builders and interior designers, but establishing relationships with industry experts is key.  

 

With SCS, your options aren’t just limited to a business or commercial space. With the smart home solutions package you can control lighting, security, and have complete climate control all from your smartphone or tablet. Take control of your home with smart integration using the same steps listed above! Our homes are our safe spaces, and with smart technology you never have to leave the house and wonder, “did I lock my front door?” Integration of smart technology allows you to relax and rest assured that you are taken care of, from anywhere in the world. 

 

Just as you would with an electrician or plumbing expert that you trust, you should ensure your smart integration partner will continue to work with you as a client, once your integration is complete. Smart technology will continue to evolve, update, and become more efficient as data is gathered from smart technology that that can lead to identifying patterns and trends, leading to better design choices in the future. Your smart integration partner will be key in aiding your future integration decisions. Once you’ve begun integration, you can use your newly found expertise and partnerships in the area of smart building to grow your portfolio and establish your construction, and interior design, business as a leader in technologically complex spaces. Whether you start small with one or two features, or you fully integrate your home or business into a modernized smart space, SCS is there to help